2022-06-17
阅读:142.5万
点赞:9.4万
Another interesting but real example we can found is in the year 2009, the Obama government made a action that shocked the people a little bit. They recruited lots of famous fiction novelists to work with the FBI in order to anticipate the Bin Laten’s shelter and recent plan. But it did work a little bit and even a new anti-terrorism strategy.
Catching the inspirations from experiments and other fields sometime is a good way to find new connection. But mostly find the connection between unfamiliar things and keep passion to ask, more importantly, never fear the changes is indeed the point of hunting success.
Principle 4: Sell Dreams, Not products
Frankly speaking, Apple products like Mac and iPhone etc. indeed are the symbol of fashion, but Apple never declare that he is the leader of fashion.their The main reason of that is their attitude toward products and customers. They try to provide the best products to their customers who also have a making world changed dream so that they don’t just sell for current profits but for making their dream real. It is well known that Jobs do a market research or investigate before build a new product, differently from others, but he still build great products without focus groups. However, it’s not to say that Apple does not listen to its customers. Actually it seems none can know their customers better than them. As jobs said, “we, too, are going to think differently and serve the people who have been buying our products since the beginning”. Apple and Jobs indeed always create things that are not their customers want right now, but what they want in future.
Take iPad as an example, it used to be considered as an unworthy product, because people don’t need it, while jobs think people will need a device which makes browse web and check email easier, it is also supposed to provide a new experience for entertainment which is between laptop and phones. That is the original model of iPad. Without a brave but smart thought like that, iPad won’t be one of the most popular equipment now. It is hard to say whether Apple’s strategies are available for every enterprise, however, they use their own way to catch their customers closely to their products, which is definitely a special but effective method.
There are thousands of electronic corporations in China, but none of them has any style like Apple, they just follow the so called customer’s current need and make a little profit by producing in a fast way. So, lots of companies have to survive only on changing with the market and following foreign fashion. People buy their products just for the low price. In my opinion, they should pay more attention on customers’ dream rather than their requirements and stop copying from others, no one would like to use the toilet papper which has already used even though you offer them in a low price. Instead they should make some products on behalf of the spirit or inspiration of their company.
Principle 5: Say no to 1000 things
The motto for Jobs as well as Apple, simplicity is the ultimate sophistication, is widely showed in Apple’s products. Take Jobs’s famous two-by-two printed tables as an example. The simple chart make everything clearly to design a great product, it make your goals crystal. As Jonathan Ive, Apple design leader, said “The way we approach design is by trying to achieve the most with very least.” In the book ‘Steve Jobs’ we know that, Steve is different in conference and meeting. Jobs never believe in ‘Market research’, all he wants to do is that provide a prefect tools for the people who want to change the world. As a consequence of that, Apple just produce the most friendly and easy-used electronic for people.
小稻秧脱险记小稻秧是怎么脱险的
80.6万人阅读 3.7万人觉得有用长城和运河的教学设计
10.7万人阅读 29.1万人觉得有用我爱这土地核心
246.8万人阅读 5万人觉得有用父与子读后感100字二年级
161.3万人阅读 9.2万人觉得有用燕子象征着什么意义
13.8万人阅读 5.4万人觉得有用落地红有盘玩的价值吗
5万人阅读 4880人觉得有用飘浮与漂浮有什么区别
119.9万人阅读 5.3万人觉得有用不懂就要问体现什么精神
223.3万人阅读 4.8万人觉得有用变形记600字六年级作文云朵
254.9万人阅读 4.3万人觉得有用人物描写一组二次备课
280万人阅读 3.9万人觉得有用鱼我所欲也500多个字
88.4万人阅读 8.5万人觉得有用阿拉比卡咖啡豆的特点
9.8万人阅读 1680人觉得有用故乡若问登科事,便是当初老榜官
11.1万人阅读 13万人觉得有用祖父的园子近反义词
215.7万人阅读 1.2万人觉得有用强行安利是什么意思
7.8万人阅读 4720人觉得有用走一步,再走一步含义
146.9万人阅读 8.8万人觉得有用秋天漠漠向昏黑的黑怎么念
14.3万人阅读 6万人觉得有用aabb式词语大全 成语
226.5万人阅读 6.6万人觉得有用法台山在哪里
167.2万人阅读 5.7万人觉得有用清明时节雨纷纷
210.6万人阅读 5.6万人觉得有用怜悯是人的天性感想
83.1万人阅读 7.3万人觉得有用工作做完和做好读后感
290.2万人阅读 2.4万人觉得有用享受生活快乐的句子
21.2万人阅读 6.9万人觉得有用师恩难忘请你用诗句赞美一下老师
11.3万人阅读 8.2万人觉得有用高中教材劝学
160.5万人阅读 5.4万人觉得有用父亲树林和鸟13-16自然段引号
112.2万人阅读 4.6万人觉得有用伟大的悲剧启示
282.1万人阅读 1.2万人觉得有用三顾茅庐比喻什么意思
7.7万人阅读 20万人觉得有用普罗米修斯5到8自然段的教学
275.6万人阅读 7.1万人觉得有用谏逐客书词类活用
265.8万人阅读 6.5万人觉得有用黄河颂啊黄河在诗中反复出现有什么作用
244.5万人阅读 5.3万人觉得有用复活阅读感想30字
118.7万人阅读 9万人觉得有用红楼梦读后感200字左右初中
194.8万人阅读 1.4万人觉得有用30而立立什么
7.5万人阅读 2050人觉得有用